Saraden Designs – Online Store Press Release

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Sarah O’ Rourke is one of Ireland’s up and coming Millinery Designers. Sarah has created a Design Company, Saraden Designs as a means to express her creative side.

Sarah has an extensive design background, she originally studied Fashion and Textile Design in Coláiste íde and then progressed onto studying sculpture in IADT Dun Laoghaire where she received her degree in Visual Arts Practice.


Saraden Designs is a company which creates handmade hats with a unique approach as 99% of the fabric’s used have been designed and handmade by Sarah. Each design is carefully sculpted and shaped into the desired designs from this fabric and then various trimmings are added by hand to add the finishing touches.

Sarah has now decided to create her very first online store on her website which she will be launching on August 18th 2016.

I am thrilled that it is finally happening as it is a lifelong dream of mine to create my own business and get my designs out into the world – Sarah’


Sarah also created a sister company called Saraden Says where she blogs about her love of fashion and beauty. Sarah has always had a keen interest in fashion having worked with various fashion companies.

Saraden Says was created as a means to let others into Sarah’s fashion secrets through regular updates about her own unique style. She also uses her platform to Style Steal celebrities looks and recreates them for you to buy and wear, another successful segment are the Style Deals where Sarah shows you where to buy amazing fashion deals at bargain prices.

You can find Sarah’s blog Saraden Says on the Saraden Designs


Saraden Designs fabric was first developed whilst Sarah was studying in IADT where she explored the relationship between the long running Art vs craft debate. She created a fabric medium  which received high praise, proving that art can be produced on a craft medium.

After Sarah finished her degree she continued to experiment more with her fabric and its capability and using her sculpture background Sarah began to create her hat designs from her fabric.

The fabric is completely unique as it can never be 100% replicated. Various fibers and techniques have been implicated in the design process, making each hat design  unique to its owner.


London Hat Week Official Exhibition


Sarah is pleased to announced that one of her design called ‘Warrior’ has been chosen as one of the 120 worldwide milliners to be exhibited in London Hat Week from the 7th-12th of October 2016.

This is a huge honour for Sarah to be chosen and she is very excited to be apart of the event, which is being held at Coventry University London Campus.

You can find out more about the Official London Hat Week Exhibition here.

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