Sarden Designs Millinery began with Sarah began creating Fascinators for her family to attend a wedding. She received such high praise for her designs that she began to experiment and think about making this new creative process into something more.
Each design begins with Sarah’s handmade fabric called Saraden Fabric. Various fibres and fibre colours are used to create a sheet of fabric. Once a sheet of fabric is constructed it cannot be replicated making each design exclusive.
Sarah’s Fine Art Sculpture background has definitely played a part in her designs. Her work has been described as wearable art, which is a term Sarah has welcomed. Sarah’s aim with her Millinery Designs is to combine art, fashion and textiles together and create something that the public has never seen before.
During her recent feature in London Fashion Week AW18 Sarah was approached by several designers, stylists and the general public. The each queried her about her fabric and design process. However Saraden Fabric is a trade secret which Sarah will not be divulging.
Saraden Fabric Close up
Saraden Fabric is initially flexible upon construction but it can be made stiff using various stiffening procedures depending on the chosen design. Sarah likes to keep her designs light in weight. This can however change depending on the design size and extras added. Sarah also likes to incorporate mixed media into her designs. This again stems from her Fine Art background of combing difference medias to create a piece of art.
A common question asked is how does Sarah come up with her Millinery Designs. Each design begins with a general idea, however some don’t always turn out as planned. As you can see from reading Sarah’s design blog she isn’t afraid to talk about her design faux pas or describe issues she has had with certain designs.
Every day is a learning curve and Sarah is not afraid to experiment with her designs and push her mediums to their limit. When working with a client Sarah will listen to what they have in mind and work closely with them to achieve their perfect design.
Saraden Fabric & Emu feathering
Sarah’s first taste of success was in 2016 when she entered a piece called ‘Warrior’ into London Hat Week. and was chosen as one of 130 Milliners worldwide to exhibit in London. You can read more about London Hat Week 2016 here.
Again Sarah entered a design for London Hat Week 2018 called ‘Evolution’. It was chosen from a worldwide selection to exhibit in March 2018. ‘Evolution’ was also chosen as one of thirty two designs to be exhibited at London Hat Week’s Press day on February 22nd 2018. Sarah has written a blog post about the event here. You can read more about how the ‘Evolution’ design was created in Sarah’s Design Blog.
2018 is proving to be a big year for Sarah. Another Saraden Designs Design featured in Fashion Finests AW18 during London Fashion Week. The design is called ‘Flourish’ and you can read about the full design here.