OUR MILLINERY STORY
Saraden Designs, Millinery Atelier began in 2016 by Irish Milliner Sarah O’Rourke. Sarah is an Award Winning Milliner who’s aim is to bring Millinery back to the fore front of Fashion.
We are a slow fashion brand who embrace sustainable production processes and emphasise the art of how our pieces are made and celebrate the skills involved.
Our pieces are not mass produced, they are all handmade inhouse by owner Sarah, she also handmakes all the fabrics used in her designs.
Sarah creates individual, bespoke. wearable art head pieces and accessories. She is a self taught Milliner who does not follow traditional millinery methods. The label itself focuses on sustainability and it is very important to Sarah that she emphasises she handmakes and sculpts each design herself.
She has a wide creative background and was trained classically in Visual Art Practice & Sculpture Design in I.A.D.T Dun Laoghaire, Dublin. Since finishing formal education she honed her design skills bringing together her love of textile design and sculpture to create beautiful bespoke millinery pieces.
It was in college where Sarah discovered how to craft her own fabrics and it led to a career in millinery Design. Sarah was chosen to exhibit in London Hat Week in 2016 along with a number of world wide milliners. She was again chosen to exhibit with them in 2018 and was selected to present her pieces during the official London Hat Week Press Launch. This led to Sarah showcasing her first Collection on the Runway during London Fashion Week 2018.
2019 Saw Sarah have collections on the runways of Belfast Fashion Week and Leicester Fashion Week. She also invited to feature in a Fashion Presentation in Birmingham and became apart of Fashion Revolution Weeks Sustainable Fashion Show in Dublin. It is an important event as it questions who made your clothes and holds brands accountable. It was during this year Saraden Designs won Milliner of the year in The Cointreau Hi Style Awards, which led to Sarah becoming a finalist in the Meath Style Awards 2020.
Sarah began Saraden Designs with a vision of creating unique millinery pieces which really capture the eye of the audience.Her work distinguishes itself with her bold, unexpected materials and colour combinations while her love of fine art sculpture is peppered throughout with the inclusion of multimedia art & craft forms such as textile design & embroidery.
Saraden Fabric is a combination of various fibres. A selection of hand made fabrics are made inhouse by Sarah by combining various fibres together. The process itself is a trade secret as it is Sarah’s niche and what sets Saraden Designs apart from other Milliners. Once a sheet of fabric is created it cannot be replicated making each design bespoke. All cut offs are reworked back into designs leaving no waste, which is something Sarah prides herself in.
Sarah does not mass produce any of her designs whether it is a ready – made or custom design or accessory. Millinery is a craftsmanship that takes hours of intricate detail to create a design.
Wearable art is a term which has been used to describe my work and is a term I warmly welcome. With my background in sculpture it isn’t hard to see where this conclusion has been drawn from. My thesis in college was called Art vs Craft and my aim was to show that through history certain art niches were considered craft and vice versa. I believe that millinery can be art as well as craft.
I “I love that I have created a niche with my fabric and no other milliner can do what i do”
Sarah O’ Rourke